People often require some encouragement to give bartering a shot. Debbie Lombardi, president and founder of Barter Business Unlimited, a Connecticut-based exchange network, says that despite her company’s track record and 4,000-plus registered members, she still regularly encounters resistance and confusion from prospective customers. “Nobody comes to me and says, ‘I’ve always wanted to try bartering,’ ” she admits. “It’s more like, ‘I don’t get it. Is this some kind of scam?’”
Limitless—and occasionally bizarre. Lombardi has brokered barters on everything from tattoos to real estate to headstones. “Don’t laugh, but we’ve had people who’ve bartered for boob jobs,” she says. “If that’s what you really want and it’s not in your budget, with bartering you just have to do a few more carpet cleaning jobs and eventually you’ll have new boobs. That’s a wonderful thing.”
She ended her experiment in November, and not a moment too soon. She’s broke, she says, and not sure if she could survive much longer with a barter-only business model. “It’s a great idea in theory,” she says. “But there are things you don’t think about…. You can’t barter with your landlord. Trust me, I tried.” Despite the hardships, she still believes that bartering is the future. While she looks for gainful employment, she’s shopping a book about her bartering experiences. “Bartering has changed the way I think about how I spend my money,” she says.
Bartering is based on a simple concept: Two individuals negotiate to determine the relative value of their goods and services and offer them to one another in an even exchange. It is the oldest form of commerce, dating back to at time before hard currency even existed. (Learn more about how bartering evolved, read The History of Money: From Barter To Banknotes.)
Make the deal. After you've found a barter partner, get the agreement in writing. Make sure you detail what services or goods will be involved, the date of the exchange (or work to be done) and any recourse if either party reneges on their part of the deal. If you are working through a membership-based bartering association, they will likely provide all the structure and paperwork you need for the deal.
No academics I talked to were aware of any evidence that barter was actually the precursor to money, despite the story’s prevalence in economics textbooks and the public’s consciousness. Some argue that no one ever believed barter was real to begin with—the idea was a crude model used to simplify the context of modern economic systems, not a real theory about past ones.
Economists since the times of Adam Smith (1723-1790), looking at non-specific pre-modern societies as examples, have used the inefficiency of barter to explain the emergence of money, of "the" economy, and hence of the discipline of economics itself. However, ethnographic studies have shown that no present or past society has used barter without any other medium of exchange or measurement, nor have anthropologists found evidence that money emerged from barter, instead finding that gift-giving (credit extended on a personal basis with an inter-personal balance maintained over the long term) was the most usual means of exchange of goods and services.
Search for bartering partners. After you know what you have to offer and exactly what you need/want in a barter situation, find a bartering partner. If you don't have a specific person or business in mind, try word of mouth. Let your friends, colleagues and social network know about your specific need and what you want in a barter situation. Use Facebook, LinkedIn and Twitter.
On paper, this sounds a bit like delayed barter, but it bears some significant differences. For one thing, it’s much more efficient than Smith’s idea of a barter system, since it doesn’t depend on each person simultaneously having what the other wants. It’s also not tit for tat: No one ever assigns a specific value to the meat or cake or house-building labor, meaning debts can’t be transferred.
Communities of Iroquois Native Americans, for instance, stockpiled their goods in longhouses. Female councils then allocated the goods, explains Graeber. Other indigenous communities relied on “gift economies,” which went something like this: If you were a baker who needed meat, you didn’t offer your bagels for the butcher’s steaks. Instead, you got your wife to hint to the butcher’s wife that you two were low on iron, and she’d say something like “Oh really? Have a hamburger, we’ve got plenty!” Down the line, the butcher might want a birthday cake, or help moving to a new apartment, and you’d help him out.